BEYOND B-SCHOOL HAS BUILT A TEAM OF INNOVATORS AND ADVOCATES, DEDICATED TO HELPING MBAS ACHIEVE THEIR FULL POTENTIAL THROUGH INDUSTRY-LEADING EXPERTISE, CUTTING EDGE LEARNING TECHNOLOGY, AND DATA-DRIVEN METHODOLOGY.
CHIEF EXECUTIVE OFFICER
Roy Young is dedicated to building online professional development businesses to support the career advancement of professionals and students worldwide. He founded Beyond B-School to provide guidance to MBA students and alumni to help them land jobs, network with professionals and accelerate their careers.
Formerly President of MarketingProfs, the world’s largest online marketing community with nearly a half a million members, Young led the growth of the online professional development company to become recognized by marketers as the go-to resource to stay current and effective in today’s most rapidly changing business discipline. Amidst the explosion of content choices on the Internet, he built MarketingProfs to stand out as the trusted online community for know-how from hundreds of consultants, academics and practitioners to help them grow businesses worldwide.
Heavily involved with business schools, Young sits on the Editorial Board of Northwestern University’s International Journal of Integrated Marketing Communications. He also lectures at schools, including California State University College of Business and Economics, Claremont Graduate School Drucker School of Management, Emory Goizueta Business School, UCLA Anderson School of Business, and USC Marshall School of Business.
He earned an MBA in Marketing from Stern School at New York University.
CHIEF MARKETING OFFICER
Christine Schrader has been a zealous advocate and innovator in the world of online education for the length of her career. After graduating from Johns Hopkins University with a degree in creative writing from the renowned Writing Seminars department, she scored in the 95th percentile or above on the GMAT, GRE, SAT, and LSAT, leading her to pursue a career with Kaplan Test Prep. She rose through the ranks very quickly as a teacher and faculty manager, and soon turned her talents to business development.
As the manager of business development for the Washington, D.C. region, her focus was on expanding Kaplan’s traditional focus to adults already in the workforce. She executed large-scale events, national marketing campaigns, and online and social media-based initiatives, as well as managing executive-level partnerships. She later shifted to focusing solely on social media and content marketing, helping to lead the Kaplan brand and voice into the 21st century through industry-leading technology and content creation.
Her role at Beyond B-School has allowed her to fuse her skills and experience with cutting edge online course content and creation with her abilities as a team leader and content marketing master to bring an entirely new product to the MBA audience.
CHIEF CONTENT OFFICER
William Arruda is an international branding consultant, author and public speaker focused on professional development and executive leadership.
William is the Founder of Reach Personal Branding, the #1 provider of personal branding services to Fortune 500 companies and leading universities, guiding professionals to unearth what makes them exceptional and use their unique gifts and experience to drive value for their career and organization.
He lectures and conducts workshops on personal branding at top-tier graduate schools of business, including Harvard, Duke, NYU, Berkeley, Wharton, University of Michigan, UCLA and Cornell. In addition, he lectures and consults to executives at the world’s largest corporations including Johnson and Johnson, Price Waterhouse, Sheraton, Microsoft, Disney, Ogilvy and J.P. Morgan.
He is the co-author of Career Distinction: Stand Out By Building Your Brand, a guidebook with the tools managers need to differentiate themselves from their peers and thrive in today’s job market.
CHIEF REVENUE OFFICER
Dan is a marketing and advertising veteran, having worked for two groundbreaking Atlanta advertising agencies in the late 90s before departing at director level and starting his own web consultancy.
Dan is the founder of Ray|Collective, a performance marketing firm that maximizes conversions and response through bright creative strategy and a careful study of the countless factors which affect consumers and prospects. Over the last decade, with combined client projects having seen over a billion impressions collectively, Dan has gained an unmatched perspective on what works. He has increased client revenue by tens of millions through strategic planning and via creation and improvement of cross-platform, cross-channel digital and offline marketing assets for leadgen, nurture and direct response. He has consulted both international brands, start-ups and many other marketing agencies, managing all facets of the marketing and revenue engine by personally performing or directing marketing automation, SEO, SEM, web and visual marketing design, email marketing, copywriting, content development, conversion tuning and more.
Dan received his Bachelor’s in Advertising from West Virginia University.
CHIEF TECHNOLOGY OFFICER
Pete Thiel has over 25 years of experience working in the Information Technology field. He obtained his degree in Microcomputer Technology while serving in the US Marine Corps and then taught various Computer Science classes for universities in Japan before moving back to the United States to start a career in consulting. Over the course of his career he has consulted for companies such as Grange Insurance, Motorola, American Express, GE Financial Services, Sterling Software, The Ohio State University, CareerBeam, Ohio Nurses Association, and many others.
With his main focus on Internet Application development, he has developed sites and functionality for companies around the world and across many different company requirements. From online retail stores to continuing education he has met and continues to meet the needs of a wide client audience.
Continuing to learn the new technologies in the ever changing world of the Internet Development he develops applications that are ready for the future.
After receiving graduate degrees in both Instructional Technology and Project Management, Michelle has developed E-learning and software demos for Fortune 500 companies such as Delta, IBM, AT&T and Kimberly Clark. She is a frequent speaker at many live and online Learning and Development events and is currently serving on Chief Learning Officer magazine’s prestigious 2014 Business Intelligence Board. Michelle specializes in Camtasia Studio and PowerPoint training and consulting as well as in coaching her clients to create compelling online videos and demos. Michelle is the designer behind many of the videos you see in the Beyond B School online career training programs. She also provides technical assistance and produces all of our live and on-demand webinars.